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Where did my customers go?

Updated as of June 11, 2020

With the new market that all businesses are entering into right now, Customer Service strategies are heightened more now than before. Some businesses have been shut down for up to 3 month and could be finding themselves redesigning their businesses. Some entrepreneurs will find this very exciting!

Many people start a business thinking of the sales pitches, marketing strategies, product placement, social media, branding colours, #research and so on. I guess you can say all the “fun” aspects of starting a business.

So you go through all the steps get your product or service out there and people start buying….awesome!!!! And then the comments starts, the good and the bad, how do you handle them?

Customer service strategy is often one of the most overlooked aspects of starting a business.

How do you communicate with your customers? You give them lots of useful content, you offer them a very thought out program, but what if they don’t see the value in your product? Do you just let them go? After all there are millions of people on the web… can just get another client. Or how about if they absolutely love your product or service, repeatedly buy and tell their friends….great right….what customer service do you need to do for those people?….they already love you unconditionally......right?…...wrong.

More times than not a customer that is initially very satisfied with your product or service can be very quickly turned into your worst customer by simple lack of customer appreciation. I am sure you know exactly what I am talking about. The company that you are loyal to for some time, stops thanking you for your business. Just assumes that you are happy with the product because you continue to buy.…..what keeps your customers buying your product or service?

When quality, availability and design are similar to others on the market, the difference between money coming into your business repeatedly and not, is the customer appreciation you offer.

We all work very hard for our money, it is a choice to spend our extra income in your company. Anyone will buy a new product once. If that is all you want is a one time customer, then that is great. It takes a lot more than fancy marketing and trend setting to get a repeat customer. It costs a business 5 times more revenue to acquire a new customer than it does to nurture an existing one.

Emails, follow ups, newsletters are a the beginning touches to ensure great customer service. However, it is the personal touches that you offer that will ensure you have a loyal customer. You would be surprised how the simple act of actively listening to your customers create a valued lifetime client.

What personal touches can you add to your products or services that tells your customer that you appreciate them?

Leave a comment below, I would love to hear what you are doing to appreciate your customers.

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