Let me ask you ...Does the idea of a dream being bigger than you excite you?
This speaks into that feeling you have deep inside that is driving you to start or redefine your business. Entrepreneurship is not for everyone. And if you are here, you probably already know that. It takes a certain type of person to push through this journey. Because it is just that, a journey.
Where are you, at this point, in your business dream? Write it down. This is the start of your mission statement.
In 2004, I started my dream of turning my passion for making cakes into a business.
I knew that I wanted to make cakes from scratch, to offer people home-style baking just like I did with my mom when I was a kid. I remembered how much I loved baking with my mom. Measuring the ingredients, licking the beaters at the end. When I had kids of my own, I naturally went back to baking more.
That is really what propelled me into my cake business. I discovered through experimenting and sharing my cakes, that others were looking for the same quality. I built my business on the premise that I was going to bake from scratch. I found the best possible recipes that I could use to sell to my customers. My